Matkailu avartaa, kirjat auttavat saamaan samantapaisia kokemuksia kotonakin

keskiviikko 30. toukokuuta 2012

Mielensäpahoittajaa ruskealla kastikkeella ja Imagella

Kirjan nimi: Mielensäpahoittaja ja ruskea kastike (äänikirja)
Kirjoittaja: Tuomas Kyrö
Lukija: Antti Litja
Kustantaja: WSOY
Julkaistu: 2012
Pituus: 3 CD
Mistä minulle: Kirjastosta varaamalla

Jouduin odottamaan Mielensäpahoittajaa ja ruskeaa kastiketta todella, todella kauan, vaikka olin varausjonossa ennen äänikirjojen ilmestymistä jo toisena. Sain äänikirjan kyllä jo muutama viikko sitten, mutta odottavan aika oli pitkä kun positiivisa kommentteja kirjasta virtasi kaikkialla! Äänikirja oli niin lyhyt, että sen kuunteli jo muutamalla automatkalla.

Mielensäpahoittaja ja ruskea kastike jatkaa tuttua, Sysi-Suomen hieman änkyränkin vanhuksen tarkkailevaa ja kärkkäästi kommentoivaa linjaa. Nyt avainasemassa on ruoka. Ensimmäiseen Mielensäpahoittajaan on ehdottomasti kannattanut tutustua jo etukäteen, ja totta kai tämä sopii hyvin myös Kyrön Kirjan ja Ruusun päivän Miniän kanssa yhteen. 

Kirja oli hauska, oikeastaan voisi sanoa että taattua Kyrö -laatua. En nauranut katketakseni, mutta tunnistin kirjasta niin tuttuja ajatuksia kuin sellaisiakin, jotka eivät aiemmin olleet välähtäneet mieleeni. 

Kyrö tekee mielestäni fiksusti rajatessaan Mielensäpahoittajan tarinaa ensimmäistä kirjaa tarkemmin: Nyt näkökulmana on ruoka, joka on paitsi polttoainetta ja perinnettä, valmistuksensa puolesta mihelle hieman vieras teema. Aiemmin vaimo on vastannut perheen ravitsemisesta. Nyt Mielensäpahoittajan on otettava vastuu kokonaisesta uudesta maailmasta. 

Sitten haluaisinkin mainostaa viime viikolla ilmestynyttä Imagea: Jos ette ole aiemmin huomanneet, sen kannessa komeilee Tuomas Kyrö! Jutun nimi on Kyllä en ole tuote ja ingressi kuuluu näin: Kirjailija Tuomas Kyrö pahoittaa mielensä, kun häneltä kyselee brändinrakennuksesta. Ei hän mitään ole rakentanut. Silti Kyröllä on Suomen paras kirjailjiabrändi. 
 
Juttu käsittelee siis Kyrön läpilyöntiä - hänellähän on todellä pitkä ura takanaan ennen Mielensäpahoittaja -läpimurtoa - ja, noh, brändinrakennusta. Kyrö ei tietenkään itse myönnä mitään brändiä rakentaneensa, mutta markkinointia opiskelleena on kyllä pakko tähän väliin huomauttaa, että jokaiselle ja kaikellehan rakentuu brändi, rakensi sitä sitten suunnitelmallisesti tai ei. Jostain syystä päämäärätietoinen brändinrakennus on monella suomalaisella "viattomalla kulttuurialalla" vielä tabu. Kyrö on tehnyt todella kovasti töitä menestyksensä eteen. Hän on tehnyt hurjasti niin kirjoitus- kuin markkinointityötäkin. Ja kysyn vaan, että jos kaikki jutussa mainitut toimenpiteet eivät ole brändinrakennusta, niin mikä sitten...
Kyröstä syntyy jutun perusteella sympaattinen ja todella, todella ahkera kuva. Suosittelen ehdottomasti lukemaan koko jutun, toimittaja (Joanna Palmén) on osannut asettaa kysymyksensä sopivan napakasti ja taustatyötä on tehty. Juttu on kaikkiaan seitsemän sivua pitkä, osa on tietenkin kuvia.

24 kommenttia:

  1. Brändinrakennustapa hyvinkin ja tehokkaasti Kyrö myös hyödyntää kehittämäänsä "killer" konseptia :-) JA mikä ettei, täytyyhän sitä kirjailijankin leipänsä ansaita.

    VastaaPoista
  2. Lieköhän suomalaisen vaatimattomuuden syy, että kärkinimiin pääsyä ja sinne pyrkimistä vähätellään, kielletään tai piilotellaan. Eipä taida ilman suunnitelmallista markkinointia lyödä kirjailijan työ tänä päivänä leiville, kilpailu on suurta. Tai näin veikkaisin.

    Nelosen Hyvissä ja Huonoissa Uutisissa on Kyröstä ilmennyt varsin lupsakka mielikuva, on sen verran sana hallussa että täytynee kirjatkin vielä jossain välissä lukasta :)

    VastaaPoista
  3. Ahaa, täytyypä etsiä tämä lehti jostain. Vai ei tunnusta olevansa brändi... luin juuri Anja Snellmanin Ivana B:n tästä kirjailijabrändiaiheesta: siinä on kaksi ääripään kirjailijaa (tai wanna-be), hienosti tuotu erot esiin, liioitellen, tietysti, mutta viesti selviää varmasti.

    VastaaPoista
  4. Kiinnostavaa, kirjailijabrändi. Sellaisesta en olekaan lukenut. Kiitos vinkistä, täytyypä lukaista juttu!

    VastaaPoista
  5. Maria: Ole hyvä, suosittelen!

    Minna: No todellakin! Ja konsepti on kyllä hyvin hyvin killer. Minäkään en millään tavalla syylistä ketään brändin rakentamisesta, minusta on vaan outoa, että semmoisesta pitää niin kovasti virallisesti pyristellä pois.

    Disa: Lulen että se johtuu osin juuri tuosta: Esiin ei saa pyrkiä! Vaikka työtähän sekin on... Tai siis, en ymmärrä, millä tavalla kirjoittavaa vaan ei esiintyvää tai lukijoihinsa yhteyttä pitävää kirjailijaa pitäisi ihailla enemmän kuin aktiivisesti itsekin markkinointityötä tekevää.

    Arja: Äh, tuo Ivana B:kin kiinnostaisi, mutta en ole ihan varma... Se kyllä toisi hyvin vielä uutta syvyyttä tähän aiheeseen!

    Valkoinen kirahvi: No on! Sofi Oksanen minusta on ehkä jopa Kyröäkin suurempi brändi itsessään. Suosittelen tosiaan jutun lukemista.

    VastaaPoista
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  7. Blogin hallinnoija on poistanut tämän kommentin.

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